Holiday dives into some growth marketing tips/strategies and also includes real-life examples of young companies that used these strategies to grow their business at incredible rates. For example, in Airbnb’s early days they developed a small program that syndicated listing to Craiglist at scale. Each listing that was posted on Craiglist then redirected users back to Airbnb’s website. This is a perfect example of lost cost growth marketing that is perfect for startups.
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Contributor: Jason Martinez from Redefine Marketing Group