Marketing: A Love Story by Bernadette Jiwa (14/31)

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This book shapes your view of modern marketing by showing the value of emotion. This book gives great examples of successful companies, and their use of emotion to drive sales. Any small-business should focus on their consumer. If they can create feelings of joy, familiarity, and nostalgia, they will have lifelong customers in any industry.

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Contributor: Cain Castor from Good People

Written by Taegan Lion

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