As a former member of the business failure club, Stacey has a unique view on how to generate referrals and is a supporter of the entrepreneurial dream. Through her programs, she provides a roadmap to take control of your business. I am a contrarian, declares Stacey. I believe if you are asking for referrals, you are doing it wrong. Stacey’s quest to crack the code on how to generate referrals without asking began after her first business failed. When she started her second business – a business and productivity coaching practice – she knew keeping her pipeline full of new clients would be one of the biggest differentiators from her business failure. She honed-in on referrals as the main source of prospects for her second business but wasn’t satisfied with the conventional advice — to receive referrals you must ask.
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Contributor: Jacquelyn Mahalick from Finn Partners