Award winning restaurateur behind Gramercy Tavern in NYC and Shake Shake presents his philosophy on hospitality and why he believe it made him a success in the brutally competitive restaurant industry. While software is eating the world, this book shows that a human-centric approach to build emotional ties with customers creates loyal patrons who will not only frequent your business more but be your biggest marketing force. Great service (or hospitality) is a competitive advantage for all businesses and makes this book a must read for any customer facing role and all entrepreneurs.
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Contributor: Claude Burns from Office Libations