The Discipline of Market Leaders teaches us about three main business models and what each provides: customer intimacy, product leadership or operational excellence. Treacy and Wiersma show how aligning your hiring, rewarding and working practice with your chosen business model will result in a more efficient, well-understood business that resonates with the right type of customers. Instead of chasing everyone and most people being generally unhappy, you hire and work for the right people with a much greater success rate.
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Contributor: Matt Antonino from Digital Eagles