The Everything Store by Brad Stone (14/23)

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It shares the story of the brand that did the exact opposite. During a time when the future of the internet was an unknown, Jeff Bezos had the vision and brilliance to take a risk on what became not only one of the world’s biggest brands, but a transformative influence on modern day shopping culture.

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Contributor: Karl Chorpa from Design 911

Written by Taegan Lion

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