Launching to Leading by Ken Rutsky (9/32)

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Submitted to "31 Books Every Content Marketing Beginner Should Read"
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Ken really dives into finding your ideal customer persona, how to target and write content that is directly impactful to their business. Putting yourself in their shoes is the biggest point that Ken makes. 

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Contributor: Tarek Alaruri from Fairmarkit

Written by Taegan Lion

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