How Customers Buy…& Why They Don’t by Martyn R. Lewis (7/32)

In this book readers will learn:

  • Five essential components of the market engagement strategy
  • Get inside the customer’s mind: Unlock how buyers actually think
  • Six elements of the customer buying journey DNA
  • Different World: How today’s buying journeys have drastically changed from the past, and why it matters to marketing beginners
  • No Sale? What to do when customers aren’t buying your products or services
  • Stop solving the wrong problem: Research shows that most customers do “get it”, they understand the value and ROI of offerings

Want to read more reviews of this book or buy it? Check out the link below:

Contributor: Mallory Campoli from Smith Publicity

Written by Taegan Lion

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