Google AdWords can be one of the most effective methods to find new customers. But it can also be one of the fastest ways to throw your marketing dollars down a hole. With over a decade of experience in pay-per-click advertising, Kim Kohatsu uses clear, actionable language to explain the 3 most common (and costly) mistakes AdWords advertisers make, and how they can optimize their campaigns to avoid each pitfall.
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Contributor: Kim Kohatsu
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