This book was one that was recommended to me early on in my career in design by an adjunct professor who worked for TBWAChiatDay. He had roots in sign painting and calligraphy before he was working for any ad agencies.
I always had a liking for old hand-painted signs or pinstripe work on vehicles and this book taught many principals for layout that was used by many of those painters. They did not have any layout software such as Photoshop, Illustrator etc. They used many of the techniques and principals Mike Stevens outlined in this book and many of them work great today.
I know many fantastic artists who have struggled with proper layouts or using a particular typeface that throws the entire layout/design out of whack. This book reinforces these very basic yet powerful principals that will aid you down the road. Much of this is not taught enough today and because so much is done on the computer and not sketched out first.
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Contributors: George Kern from Printed Pixel