How to Write Effective Cold Call Emails
Many people shiver at the idea of using cold calling or emailing techniques—but what if we told you that the right cold email approach could revolutionize the way your business operates? Whether you own a septic tank service in Chicagoland or a window washing company in Miami, these effective cold call emailing methods can lead you down the road to success.
Make a Contact List
Tracking down individual email addresses may be difficult, but sending your message to one person, rather than the company’s standard contact email, will increase the likelihood of getting a response. If you have a large list of people, know that some email providers put a limit on how many emails you can send in a day. Send too many and you could risk getting flagged and locked out of your account. Try using merge programs like Streak CRM, Flashissue, or Quickmail to avoid this problem.
Tailor Your Message
Try to customize the content for each contact—make sure it’s more about them than you. It’s impractical to send long identical emails to everyone, especially when your goal is to establish a relationship with these people.
Do Your Research
To ensure that you’re writing cold emails that will work, you’ll want to make each of your contacts feel special. When you include lines in your email about what a particular person or their company does or has done, you have a greater chance of earning their attention. This lets them know that you’re informed and that you’re interested in who they are and what they do.
Before asking anything of your contact, explain how you’re related to what they do and what you could possibly give them in return. You want to show them that you’re interested in their line of work and in the information, they could give you about it. Avoid asking for a job or a partnership right off the bat. Instead, try smaller requests, like a possible phone call or meeting. Plan on giving them a one to two-week window in which to respond.
Don’t Send Spam
There’s a fine line between cold emailing and spam. To avoid falling into spam folders, use your real information. By proving that you’re an actual person with valid inquiries, you make it more likely that your recipients will open your message. Another way to ensure you won’t be marked as spam is to use a generic subject line. If the title of your email comes off as clickbait, chances are your email will be ignored.
The Final Step
Now we wait. If a week has passed and you still haven’t heard back, follow up! It’s almost never personal, as people can easily fall into the email abyss and miss messages. Cold emailing is all about patience and persistence.
Effective cold call emailing is the less intrusive, more successful version of cold calling. It’s a tricky task, but if you keep at it, you’ll learn how to develop cold emails that work for your particular business. Once you start to see results, you’ll be glad you put In the effort.