Strategies and benefits of video marketing

Video content marketing is one of the most powerful tools you can use to promote your business. While there are many benefits of video marketing, they all center around one theme— videos stimulate our visual interest. Not only do videos captivate and hold our attention, they also make processing new information more exciting and straightforward. The following are just a few of the crucial benefits of video marketing.

• Boosts Conversions and Sales

Video is a money-maker. Studies show that embedding a video into your landing page can increase conversion by 80%. Explainer-video’s that demonstrate how your product is used also massively improve product sales. Some studies estimate that up to 64% of viewers are more likely to buy a product after watching a video about it.

• Video Engages Consumers

One of the reasons to use video marketing is that people generally prefer watching over reading. A strong visual presentation interests people much more than text-based content which makes your business more memorable. Videos are also foundational in building trust in skeptical consumers—research shows that 57% of consumers felt more encouraged to purchase online after watching a product video.

• Promotes Visibility on Google

Google, the mother of all search engines, ranks videos higher than articles or blog posts with similar embedded keywords. In fact, video is projected to account for more than 80% of all web traffic by 2019. Considering these facts, it’s more important than ever to optimize videos for organic search results to ensure your businesses’ webpage ranks well and attracts more users.

• Videos are Mobile Friendly

In today’s market, one of the biggest drivers that determines your business’ success is an adaptive website design. Video content performs well across a range of devices, including mobile, which makes it incredibly user friendly. That’s a good thing since 90% of consumers watch videos from their phones. With such an enormous potential market, ensure that your video content is plentiful and well-suited for your audience.

These are just a few of the many reasons to use video marketing to enhance your business’ visibility and profits online. If you’ve just begun the overwhelming process of developing a website presence, you might want to begin getting familiar with common search engine marketing definitions. This will give you more confidence when you introduce videos into your website to track your progress in organic search engine results and your overall effectiveness as a website.