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#1 Google Analytics
Without having access to detailed analytics from your site, you'll have no real way to know what's working and what isn't. Google Analytics is one of the most comprehensive, accurate analytic solutions available on the web. As an added bonus, it's completely free to use as a Google user.
In Google Analytics, you'll have access to information about who your audience is, where they came from, which pages they're viewing most, and how long they're staying on those pages. And that's just scratching the surface - there are endless possibilities for experienced users.
Contributor: Eric Johnson from FeedbackWrench
#2 PR Hunters – The Best Way to Connect With Journalists
This tool helps you connect with journalists asking for sources over Twitter. Much like HARO, the system finds journalists making requests, filters them based on your settings, and send them your way. PR Hunters is free and the pro version which sends instant alerts is only $5 per month.
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