Reposting on Instagram is a great way to connect with and showcase other peoples work. That being said, it’s important to follow the rules of reposting (some of it unspoken).
If there is ever any reason to believe that another account took the photo, always credit the account who took the photo, not who posted it. If it was a collaboration, credit both. The importance of crediting in reposts is to provide recognition for the creator (often an artist), whose income may be based upon the content they have made.
Contributors: Meara McNitt from Online Optimism
I have built a highly engaged community out of reposting instagram content. Here are my rules:
- ALWAYS ask permission
- ALWAYS tag the photo and make it clear where the post came from
- NEVER try to pass it off as your own content
Building trust within my community is my number one goal, and using these rules helps me a high level of trust and engagement. (I'm happy to expand further if you would like to know more.)
Contributors: Alysa Bajenaru from WAGS in Real Life
When you’re sharing an inspiring article or picture from a business, don’t forget to prompt the people that follow you to check out that business as well! Odds are if you found it inspiring someone else will too, and they’ll want to see more content from that business. Taking that extra step to give them a shoutout and ask people to take a look at their account will motivate them to take action.
Contributors: Mallory Cates from Blue Compass
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