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6 Tips For Financial Bloggers Getting Started (From Experts)

Photo by Samson Duborg-Rankin on Unsplash

I get asked a lot about starting a website. Starting a blog is not a hard task, but making it successful sure is. Here to give you tips on starting a financial blog are industry experts from the world of finance, makes sense, right.

#1 Niche Down

Don't be afraid to niche down. There's a million finance sites out there. What's going to make yours different?

Surprisingly, I've seen sites with a narrow focus grow the fastest. Don't try to write about every topic under the sun. Instead, focus on a specific target audience and you'll be surprised how much faster your blog will grow.

For example, instead of making a generic personal finance blog, I chose to make MyMoneyWizard.com laser focused on millennials interested interest in reaching early financial freedom.

Contributors: Sean Potter from My Money Wizard

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#2 Create A Community

Create a Community: By engaging with comments you make yourself more personable. This can create a bond with your audience that will keep them coming back.

Respond to User Behavior: Don't just track user behavior, respond to it. The more you adapt and grow in relevance the more intriguing your content is, the higher your traffic will be.

Contributors: Nate Masterson from Maple Holistics

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#3 Be Authentic and Transparent

It’s very important for financial bloggers to be authentic and share their own personal money stories, be it good, bad or ugly.

Personal finance is personal and although this may leave you feeling vulnerable at times, vulnerability can be a good thing because it can help your audience learn and grow. Since personal finance isn’t taught in school the more relatable your content the stronger your connection with your audience.

Contributors: Danielle Desir from The Thought Card

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#4 Figure Our Your Area of Focus and Add Value

There are dozens of financial blogs, so the first thing you need to do when starting out is figure out your unique value proposition. This starts with figuring out your specific area of expertise. Do you want to focus on personal finance? Small business finance? Finance for millennials? Finance for retirees?

There are so many paths you can take your blog. Yes, you can be a finance generalist, but then you need some other facet of your business that's going to set you apart from the competition. Maybe that's your writing style, your connections in the finance industry, or your own background in finance. Having a focus and unique purpose is essential to get started.

Contributors: Priyanka Prakash from Fundera

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#5 Presentation

How can you produce something that people find useful, but also really enjoy?

Think about the copy, and the format. The words you write and language you use really matters, but so does the way you present it.

  • A bullet point list of financial tips might not be as compelling as a listicle with reaction GIFs for each tip, depending on your audience.
  • If your readers have grown up with YouTube then they may be more invested in your blog if you use video alongside standard text content.

Contributors: Kelly Brown from Innes Reid Investments Limited

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#6 Content Ideas And Writing

It's better to post once a week for a year straight than come out of the gates a post per day, but eventually burning out and going weeks or  months without posting. Consistency is key, so pick a schedule you think you can maintain for the long haul. Growth in blogging is all about patience.

Create a content calendar. This will help you map out your post ideas, and keep things interesting for your readers.

Also, get an idea notebook. For me, it's a notepad on my phone. As you think about your blog, you'll find article ideas spark into your head when you least expect it. If you don't write them down ASAP, they might disappear as soon as they came.

Contributors: Sean Potter from My Money Wizard

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