If you want your outdoor signage to keep attracting customers, you need to make sure it continues to look great and function well long after you install it. Ongoing maintenance is a key part of making the most of your digital display. Establish an effective routine with these maintenance tips for your outdoor digital signage.
Stay on Top of Software Updates
Many maintenance tasks revolve around the physical hardware, but you must prioritize your signage software as well. Don’t neglect software updates when they come around; outdated software can slow down your system, hinder different features and functionalities, and even affect your digital security.
Similarly, be sure to schedule routine maintenance for the software just as you would for your sign’s hardware. Program inspections, security tests, and other preventative maintenance will ensure your software stays up-to-date and effective.
Pay Attention During Inclement Weather
Manufacturers design outdoor signs to be weatherproof, which means they hold up well against temperature changes, high winds, rain, and other conditions. However, no digital sign is invulnerable. That’s why one of the most important maintenance tips for outdoor digital signage is to take care of your display before, during, and after storms and other harsh conditions. Turn off your sign before big storms and inspect it after inclement weather. Perform routine checks to make sure the ventilation, wiring, and other components remain in good shape against extreme temperatures, winds, rain, and dust.
Be Smart About Around-the-Clock Displays
How and when you display content affects how long your sign lasts. A digital sign that is only on during business hours will have a longer lifespan than a sign that displays content all day, every day.
Now, that doesn’t mean you have to limit your display time; smart use of brightness settings can also help preserve your outdoor sign. Use features like light sensors and scheduled brightness changes to automatically dim your sign when it gets dark. This will help save power and preserve the diodes within the sign for a more efficient and longer-lasting display.