Logan Voss
There is one thing that the rise of technology hasn’t completely done away with, and that’s business cards. The digital space occupies more and more of our daily activities, but the business card is a reminder that sometimes the ways of the past can still be useful today. Here are some reasons why you need a business card.
1. It adds a personal touch.
A technologically-dependent society certainly has its advantages. Business relations are expedited, communication is easier, and businesses have the capacity to reach global audiences. But the sobering reality is that nearly all communication occurs via the medium of a machine, which has caused us to become detached and poor in-person communicators. Business cards force interaction—when you take your iPhone out of the equation, you can fully engage in a conversation with the other person, and you’re more likely to leave an impression.
2. It’s quick and effective.
It’s absolutely vital that you make the most of the short moments you have with interested parties and potential future employers. A business card should present, in a concise manner, your talents and goals. Many business cards nowadays contain a short tag line one side of the card to do just that. A properly designed business card with plenty of white space demonstrates, at the very least, that you’re prepared for anything—and that’s not a bad first impression.
3. It shows off your brand.
Depending on what business you’re in, your business card should showcase your contributions to your industry; your card should reflect the work you do. The truth is, “72% of people judge a company or person based on the quality of their business cards. And 39% of people choose not to do business with a company if they had a “cheap looking” business card.” Not only should you have a well-designed business card on hand, but in your office headquarters as well. There are plenty of acrylic business card holders that will showcase the very best of your services right where the public has access to them!
