The online fashion market is growing at this very moment, which can make it difficult to differentiate your brand from the rest. If you’re struggling to stand out from the crowd, we have a few tips and tricks; there are many ways to get your online boutique at the forefront of people’s online shopping mindset. Check out these creative marketing ideas for online boutiques.
Our 7 Favorite Marketing Ideas for Online Boutiques
Frequently Post Compelling Content
In general, your social media posts should have more than just a picture of the clothing item you’re selling. Provide a variety of creative content on each of your social media platforms whether it be an outfit style guide or a re-post of a customer wearing your brand. Be sure to post content frequently—apps like Hootsuite and Buffer will help with scheduling these posts. We also recommend that you research just how often you should post on each platform.
Start a Blog
Many people look online for help on what to wear or to state up-to-date on the latest trends. Help out your boutique consumers by starting a blog. Your posts can range from how to style a black dress for a wedding to best color palettes to wear to promote confidence. Either way, if you post consistently and repurpose blog content, you’ll notice people coming to you not only for clothes but also for advice as well.
Reach out to other fashion bloggers and ask them to promote your brand. You’ll want to contact those who have a dedicated following—these influencers can have a huge impact if they mention, review, or wear your products. Do your best to create a relationship with them, as their influence could make or break your boutique.
Post Behind-the-Scenes Content
Utilize Snapchat, Instagram, and Facebook stories by posting behind-the-scenes content. This should be more than a quick video of a photoshoot. Behind-the-scenes content could be the model and the designer trying to figure out the perfect way to tie a scarf, or the shenanigans of trying to get that perfect shot on a busy street. These moments will humanize your brand to your followers and encourage them to keep up with your content.
Share User-Generated Content
Another way to humanize your brand is by sharing the content that people post of your brand. Any visual or written content shared with you from a customer is an amazing opportunity to promote your brand. By showcasing a satisfied customer, you show your followers that you care about what they think and that you’re dedicated to creating high-quality products.
Create a Community Around Your Brand
An online community is necessary for growing your online boutique’s presence. Contests are a great way to do this. Ask your community to share a photo something that your brand believes in. For example, Under Armour ran a campaign where people were asked to use the hashtag “I Will What I Want” to share content that related to their brand’s mission.
Your customers want to feel important to your business, which is why it’s important to constantly personalize your customer’s experience. When it comes to emails, make sure that you’re opening up with the customer’s names. When they order an item, put a note in the box, thanking them for supporting you. Acknowledge their birthday and provide them with a special discount. No matter what you do, customers will feel emotionally invest in your brand because they share a personal connection with you.