With everything being so focused on aesthetics nowadays, it’s no wonder businesses of all shapes and sizes are jumping at the chance to promote their business in visually creative ways. Whether it’s with social media or flashy infographics, it’s important to get your brand out there and seem amongst the online noise.
If you want to scale ahead of your competitors with engaging and thumb-stopping marketing tactics, why not invest in video services? It’s been proven that videos are king when it comes to grabbing a user’s attention and retaining it, therefore helping businesses convert more potential users into actual buyers.
At Ark Media, we have a wide range of video production services that offer businesses with different platforms and creative ways to market their business, as well as using internally to boost morale, offer training or create general explainer videos for new starters or visitors.
1. Making Advertising Interesting
Nowadays, people go through life at lightning speed. They walk down the streets scrolling on their phones and simply don’t have the time to stop and read a lengthy, wordy ad. However, something that will grab their attention is a bright, colourful, short and snappy video that gives them everything they need in a simple yet effective format that is easy to digest.
If you’ve got an amazing product or service that you want to sell, we recommend giving animated video and motion graphics a try. This is a fantastic choice for businesses in all kinds of industries to give their audience exactly what they want in an eye-catching way. We’re talking attention-grabbing branded colours, exciting movement and a smooth user journey from start to finish, weaving in your business personality whilst effectively marketing what you need to sell.
2. Increasing Brand Awareness
With so many brands out there, it can not only be hard to stand out amongst the crowd but also stick in your customer’s minds. One way businesses can be at the forefront of the competition, as well as the minds of their audience, is with video.
Branded video content is the perfect choice for businesses who need to get their name out there. Creating videos that resonate with your audience on a personal level whilst also injecting your brand name and ethos is a fail-proof way to get you seen and get you known, whether you want it to be on a local or national scale.
3. The Possibilities are Endless
We think one of the beauties of video is that it is flexible. It can be uploaded onto your site, shared across social media or even used in email newsletters. With video, the possibilities are absolutely endless. This means you can get a lot of bang for your buck, as you can share it across all kinds of popular platforms.
Online video consumption is sky-rocketing, and we think that promotional videos are perfect for sharing everywhere online to persuade your audience to shop with you and buy your product or services.
4. Better SEO Ranking
SEO, or Search Engine Optimisation, refers to your ranking on Google. If you’ve got a good SEO rating, you’ll be more likely to appear at the top of search results and therefore, above the competition. However, if your SEO rating is low, you’ll, unfortunately, get lost in the never-ending pages of Google Search Results.
However, there is a way you can boost your SEO ranking with video production! Essentially, if you have any kind of video, such as advertising and commercial video, Google will like you a lot more, rewarding you with more opportunity in their search results.
5. Educate Your Employees
Videos aren’t all about advertising. They can actually be used internally within your business to train your employees. Not everyone learns from reading pages of manuals. In fact, many people learn better from audio and visual stimulation.
Explainer videos are an effective way to offer your employees with fun and engaging ways to learn new skills that will ultimately improve your business and increase your revenue. It can also help you to stand out as a fun business with great training opportunities, therefore attracting new and valuable talent for your business.
Lights, Camera, Action
Are you ready to get the camera rolling and create some amazing videos for your business? If so, get in touch with us at Ark Media today! We have years of experience working with businesses of all shapes and sizes to create videos for their specific needs.
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