Nathaniel Fried
It only works if done correctly. With the rise in popularity of any link building strategy, comes the rise in abuse of the strategy. There are so many sites popping up that are built purely to attract link builders and sell them guest posts opportunities.
When deciding on a site to guest post on, you need to do proper due diligence and answer these questions:
- Is the website site topic relevant?
- Where does the site traffic come from? A high percentage of direct traffic is a red flag!
- Which countries does the traffic come from?
- What is the website history?
- Which sites are linking to it?
- Is every post a guest post or do they publish their own content as well?
- Is your target audience likely to visit the guest post website?
Answer these questions and you’ll be well on the way to evaluating a guest post opportunity.
Finally, don’t just go by metrics such as DA. This can be manipulated and is a lazy way to evaluate a guest post opp.
Contributor: Nick Arthur from nickadigital.co.uk
Great post Nick. Oh yes, the three main things for guest posting in 2018 – is relevance, relevance , relevance
Nice one Nick.
Anyone reading who doesn’t know, Nick is a master link builder and knows his stuff – unlike many wannabe’s
Nick has covered the questions pretty well, the only other thing I would add is that many of the “big” sites that you can get guest posts on, show them well off the main site, so you’ll end up with no traffic or link juice
Nice! Basically the way I look at link prospects as well 🙂 Except that I don’t do the direct traffic check….will do that from now on!
very good tips Nick, thank you for sharing your link building knowledge
why did we nofollow nick’s link?
Good spot, I have changed it to do-follow!
All great points. Thanks Nick for this article.