Nathaniel Fried
In general, we generally find that the cost of reaching users via paid marketing efforts on LinkedIn can be considerably more expensive than competing platforms such as Facebook, Twitter Instagram, Pinterest, et al. Because of that, it’s important to ensure that anything marketing activities a business or individual undertakes across LinkedIn is built with checks and balances in place to measure and properly attribute sales, revenue or other business goals back to the individual marketing channel.
If the average cost per click to reach a user on LinkedIn is 77-100x higher than a similar user on Facebook, LinkedIn may still be a viable marketing platform — but only if you can prove that the LinkedIn users generate 77-100x more revenue than Facebook users, all things equal.
Contributor: Andrew Becks
Company: blog.301digitalmedia.com
