When being assertive, most of the time it is to get something that you want, or to say no. I think the most important aspect of being assertive is understanding what its going to take to get what you want and how to manage expectations of those that can help you get there.
In short, if you ask for something or say no to a request, make sure you can back up your intentions with a justification that is reasonable demonstrates that you understand other parties’ perspectives.
Contributors: Emily Clifford from Fueled