There’s no more valuable skill within most organizations, than the ability to instigate relationships and pair problems with solutions. Brian Burns book is literally the best sales book I’ve read during my career. A very practical guide to complex selling in a B2B environment. Thankfully he leaves out the motivational fluff most sales books are filled with, and you’re left with just the meat and potatoes.
Regardless whether a business student is actually interested in a sales career or not, Maverick Selling Method will teach them a framework for what B2B sales is, and how to approach it for the absolute best results.
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Contributor: Chris Nordyke from Summit Cleaning and Restoration