Nathaniel Fried
Based on the popular Ted Talk, this book by Simon Sinek is a must read for start-ups of all kinds. The book teaches founders that your brand isn’t just skin deep and isn’t the product or service you sell. Instead, it focuses on helping the reader define why they take the actions they do with their business and how that raw calling translates into alignment with your employees, customers, investors and the larger community.
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Contributor: Christina May
Company: illumine8.com
