My biggest tip for creating a tagline is to keep it simple and broad at the same time. For instance, if you are a consumer services company, what exactly do your customers get from you? Do they save time? Are they getting more bang for their buck? Another tip for creating taglines is to take what your consumers want and simply say you offer more. For instance, at CrediReady, we came up with More Money Please, as it is broad but conveys what our company does with auto loans.
Contributors: Milad Hassibi from CrediReady