One of the biggest mistakes we see retailers make when executing a new promotion is not finding a reliable signage supplier.
When you run a promotion as a retailer, you will be promoting it in multiple marketing channels. It will be promoted on their website, Facebook, Instagram, retail stores, TV, radio, etc. The risk of not having a reliable signage supplier is you risk not having the signage in your stores on time for the promotion and naturally missing out.
Contributor: Stan Tan from selbys