Nathaniel Fried
This is a fantastic book outlining how to create stories that are compelling enough to move virally and organically through the population. It includes illustrative examples as well as fascinating theory. When applied, the principles outlined in this book greatly increase the chances that a story will be picked up by the media and, more importantly, be shared and retold by the general public.
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Contributor: Jackson Carpenter from jacksonwcarpenter.com
