Zak Parker
Being a customer-centric digital life insurance agency, we work hard at developing content that meets our customers needs when shopping for insurance. When it comes to our site, the content that converts the best is the content that focuses less on the ranking and more on providing blatant honesty in the information we produce. No salesy copy, no gimmicks. Take the time to understand what the customer wants to know, be honest, and put them first. Customers like honesty. Honesty builds trust. Trust builds relationships. Relationships create conversions.
Contributors: Luke Kinton from True Blue Life Insurance
