Nowadays, everyone has to write. All marketers are publishers whether we are talking about writing an email to a colleague, publishing a status on social media, or creating a blog post. The sad part is: Nobody cares about writing anymore, but writing is more important than ever. As marketers, our words say who we are. Our words say if you should buy from us or someone else. Writing is a necessity. That’s where this book comes in.
Everybody Writes is the guide to creating content that will make you thrive in the business world. Ann Handley, Chief Content Officer of MarketingProfs, walks you through how to write better, grammar and usage rules that will keep your content fun, best practices, and content tools. All in all, it’s the best book for content writing that exists. It sits right next to me at all times to remind myself that communication and my words are one of the most important parts of my marketing strategy
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Contributors: Mikki Stith from Your Creativity Business