Do You Really Need One? (1/22)

Taglines are a great way to explain what you do. They also provide an opportunity to floss your marketing chops if you play your cards right. Be careful not to try too hard to be cool. The most important thing in choosing a tagline is deciding if in fact you actually need one. If your company name and logo is self-explanatory you may not need a tagline. You don’t want it to weigh down your message, only use one if it will help clarify your message. Once you decide that you do need a tagline you should talk to a 5th grader and tell them what your business does and ask them to repeat it back to you in their own words. Write down whatever they say and turn that into your tagline. Disclaimer: This exercise works best when you pick a smart 5th grader. Either way, the point here is… “keep it simple.”

Contributors: Haj Carr from Trueline