The biggest challenge I see with content is sticking to a consistent schedule. So many blogs, podcasts, etc. that you come across have about a dozen pieces of content and then nothing. It’s easy to have a burst of inspiration that leads to the first run of content pieces, but after that it gets difficult. Outsourcing content writing provides the advantage of consistency. You want the provider to take over the entire process while allowing you to contribute when inspiration strikes. They provide the topics and titles and you supplement when you have ideas. Consider your favorite blogs and content sources. Chances are they have been around for several years and have many pieces of content. The only way you’re going to get to that level is with consistency and if you can’t do it yourself then outsourcing is the only option.
Contributors: Dayne Shuda from Ghost Blog Writers