Buyer Trust and Confidence (6/12)

Content marketing is a powerful way to market for all businesses including local businesses. 60 percent of the buyer’s journey is self-education. Your role in that is providing the content that helps them self-educate. The better you do that, the better your odds that you’ll be the local business they pick when it’s time to make the purchase. Your content builds trust and confidence in you as a retailer. Would you go to a stranger, or to the company that showed expertise through education? An example of content marketing for the hearing aid industry is a hearing aid buyer’s guide. It rates different hearing aids to help you understand the strengths and weaknesses of different brands and models.

Contributor: Craig Andrews from Allies4me