James Metcalfe
Figure out who is your ideal reader. Male or female? How old is your reader? What does he/she like to read? Write your posts like you are talking to your ideal reader.
Respond to comments and engage with your community. Offer suggestions and ideas that can help your reader. Being helpful will help you build trust.
Contributor: Desi Buenrostro from teacupsandtulips.com
