Zak Parker
The most crucial aspect of generating leads and sustaining them if you’re a startup is to not only retain your current customer base (which is smaller), but to prospect new potential clients as well and expose them to your offering. Properly segmenting your targeting in this regard (no matter what kind of runway you have and no matter if you’re doing Email, PPC, Social Ads, or any other channel) with the right exclusions and inclusions is a huge component of this so that you are dedicating your resources and tailoring your message in the right way and hitting each of those segments with the most value!
Contributors: Patric Kreidler from Power Digital
