In it, Michael does a great job of explaining the three hats a new business owner will wear: the entrepreneur (visionary), the technician (the worker), and the manager (the pragmatic). While doing this, he shows with many examples how many new business owners mistakenly wear only their technician hat while running the business, turning their business into just another job – the worst kind. The book also details how business owners can balance the technical, strategic and operational roles of their business by building systems that can help them separate themselves from their company and understand their dreams and goals.
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Contributor: Riccardo Gonzalez from Gonz Property Group