Crossing the Chasm by Geoffrey A. Moore (19/32)

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Submitted to "32 Enlightening Books To Read On Entrepreneurship"
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Startups can flounder after initial adoption. How do you get past the early adopters to mainstream market success? Crossing the Chasm outlines a technology adoption curve. It helps you identify which customers should be priorities and how to gain broader adoption.

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Contributor: Chris Gibson from Wavelength

Written by Taegan Lion

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