Nathaniel Fried
Is your business still relying on traditional marketing? If so, let me introduce you to the world of digital marketing! What is digital marketing? Digital marketing is simply and literally the efforts of marketing products and/or services through the internet or electronic devices to reach out to customers.
But why is it so important?
Unlike traditional marketing, which is quickly dying in the 21st century, digital marketing is rising and gaining more attention day by day because of its effectiveness.
There are various methods within digital marketing, such as responsive web design, search engine optimization, and email marketing to name a few. However, there’s one specific simple, easy and accessible method to promote your business, and that is through social media.
In this post, you’ll understand and learn how social media can really change the future of your business. So keep on reading!
Statistics
With millions of daily users going online through the different social media channels, businesses are taking over these to promote their name.
To better comprehend how necessary it is for your business to step up on the social media boom, I’ll leave you the statistics of the monthly traffic that goes onto social media pages such as Facebook, Instagram, YouTube and the most relevant search engine: Google.
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2.3 billion users per month. |
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1 billion users per month. |
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2 billion users per month. |
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3.5 billion users per month. |
And you’re still considering on investing in outdated and inefficient offline marketing tactics?
Social media and the internet alike are a great and powerful highway to boost up your business, don’t miss the opportunity by leaving your business out of the online world!
4 Steps for an Awesome Social Media Campaign That Will Drive Sales and Leads
1. Research
First and foremost, it’s primordial (seriously a must) to develop a study and therefore be able to identify the type of client you want to attract, the product(s) and/or service(s) you’re willing to promote, other companies or campaigns that might be competition for your business and current tendencies in order to get the word out in a more fluid way.
2. Creative content
Once you’re done with step one, you should move to the stage of generating content. This is basically finding creative and fun ideas to promote your business, and there are multiple strategies to use: surveys, graphics, videos, images, webinars, etc.
The point is to draw attention to your campaign and consequently your business. Innovation is key.
3. Interacting in a human level
Don’t leave your audience behind. Always foster a frequent communication with possible clients. You’ll learn about their needs and what they’re interested in by engaging with your audience through their inquiries, concerns, doubts and even complaints.
Not only engaging a two-way conversation with consumers, but also with other companies; you don’t want to miss the opportunity to create, build and, further, establish relationships with brands that could serve as allies for your business and ultimately benefit from each other.
4. Compare results
Take time to analyze the final results of your business campaign and measure your campaign’s success depending on whether the main goals were achieved.
Once you’ve compared results, determine which changes to make, what strategies to add or keep using if they were satisfactory enough and definitely get rid of useless content with no result at all.
Don’t forget to take into account suggestions and observations, be open for improvements from any source: consumers or other companies.
Likewise, I recommend you to hire a skilled digital marketing agency if you are a serious business owner. With an agency’s help, you will see speedy results!
In conclusion, social media allows your business to grow by having a virtual platform that helps to spread the word out:
- Social media users are often active and alert to offers and trends
- Social media reaches all ages and cultures
- Social media provides a customer service space
- Social media is a low-cost worth digital marketing strategy
Because of the popularity and attention contemporary social channels draw, social media is an exceptional useful tool for your business you can’t miss the chance to try!
