Marcus Richards
If you’re looking to increase your customer-base, then you have come to the right place. Attracting new customers is not always easy. Customers can get bored quite easily. There are also many competitors nowadays since more and more people are opening up their own businesses.
However, we’re here to help. Here are five tried-and-tested ways in which you can attract new customers to your business and keep them there!
Offer new clients discounts and promotions
Consumers are always looking for value and deals. You can try luring them into your business by offering introductory discounts or have special offers like a ‘buy one, get one free’ deal on their first two purchases. The latter discount is quite common in the retail industry. Introductory discounts are best displayed with trail runs on certain software programs, a seven-day trail before purchasing apps, a 30% off your first two purchases at a retail website, or when casino website offer deals like welcome bonuses and marketing them as the best online casino bonuses. These bonuses are meant to lure customers into their website and keep them away from their competitors.
As a business, you can then track what the customers buy or do on your website and target them accordingly in future messaging. You can also set up a loyalty program to sustain their loyalty and gain their trust.
Reconnect with old customers
New customers are great to attract but you can also reconnect with old customers who have strayed away from your business. Create a regular schedule for retargeting. You can choose to send an email to customers who haven’t used your services in three or six months. You can also reach out via text or phone, depending on your business. A message saying something along the lines of, ‘We miss you’ and offering them a discount if they return might just do the trick.
Make sure your website is up to date
You online presence is important, and it all starts with your website. Online search is how new customers will find you, so your website needs to be up to scratch. Review your search engine marketing and search engine optimisation tactics, and make sure that your website is mobile-friendly since most customers will do their searches on their smartphones.
Your site design is important, not only for visual preferences. Graphics can determine your site’s loading speed, which is a customer turnoff.
Strengthen your online rating
Customers, especially new clients, frequently turn to online ratings and review sites before deciding that they want to do business with you. Make sure that you are monitoring these sites and respond to any complaints. Make the most of your positive reviews by linking them to your company website. Your online ratings are important. Most people are more likely to give your business a try if they see that other people are enjoying your brand too.
Partner up
Teaming up with complementary businesses will widen your customer base. Look for businesses with a similar customer base but aren’t direct competitors. Plan your strategy on how best your businesses complement each other so that you can drive new business in a smart way to attract new clientele. For example, if you sell fitness supplements, working with a business that sells activewear would be the perfect match.
Think of these strategies as a way to get started. We’re sure that you will be able to add your own ideas once you get more perspective of how your business works.
