Emma Radebaugh
With the holidays fast approaching, businesses are scrambling for ways to attract people to their stores. Customers can’t resist the temptation of a glistening storefront, especially around this time of year. As it has been said: if you build it, they will come. In this case, what you’re building is your store’s presence as well as its reputation. To help you get a head start on the holidays, we’ve made a list of creative ways to get people into your store.
1. Create an Inviting Window Display
When people are out and about, what they can see inside a store’s windows will tempt them to walk through the doors. Your window display must give an accurate picture of your business as well as a reason for shoppers to explore it. This is ultimately one of the best ways to attract a passerby to your store, so you should make your window display count.
2. Use a Reward System
Once a customer has made a purchase, you should give them a reason to come back and make another. Many stores today use reward systems to retain customers, and we recommend that you follow suit. Put in place a point system that offers shoppers a free gift or discount once they collect a certain amount.
3. Advertise
SEO and PPC are some of the most effective online advertising strategies today, and business owners almost have to use them in order to get more in-store traffic. If you plan to use paid advertising to get the word out, be sure to use the proper methods. You’ll want to target a specific demographic and focus your budget on the local market as opposed to a national one.
4. Throw an Event
A store event is a great way to attract new and returning customers alike. Plan a trunk show or a flash sale, and include perks such as a giveaway or light refreshments. The people who attend will likely bring a family member or a friend along, which will add to your customer base.
5. Send E-mails
Further your business by making sure your customer base remembers that you exist. Send out e-mails to alert subscribers to sales or new items. Your presence in their inbox will keep customers aware of your brand. Including in-store coupons in your e-mails will also give them an incentive to physically go to your store, which will expose them to all the other great products you offer.
