Anna Maria Richards
Over the last decade, social media has become a critical part of many businesses marketing strategies, which has changed the way users interact with companies. Whether it’s shares, comments, or likes, all three are excellent ways to generate engagement on social media for your company.
Once you’ve created social media business accounts, it’s time to make your brand more engaging. This will help boost visibility, make customers trust you, and of course, increase sales and revenue. You can’t be expected to know what tactics to use to do this. Don’t worry, read on as we have you covered.
Know Your Target Audience
This is the most important tip of all: knowing your target audience. There’s no point trying to cater to everyone. Whatever kind of business you run, you’ll have a certain demographic who buy into your products or services. This means it’s time for some market research. You can use tools like Google Analytics to establish who is visiting your social media pages and at what times. This will help in creating valuable content that’s right for your audience.
Deliver Quality Content
When posting on social media, you need to ensure your content is useful to the reader. To increase engagement, you’ll need to be posting regularly. One post a week won’t cut it. It’s best to post every single day. That way, you’ll gain more likes, comments, and shares. Over time, this will increase readership and get people on board with your brand. To attract new customers to your social media channels, it’s wise to create video content. Many people like to see visuals, rather than endless paragraphs of text. Other visuals that can get people talking include custom stickers. You can make stickers online which can be shared across social media.
Give Immediate Responses
If a customer posts a question on your social media page, try and reply as quickly as possible. After all, they’re the ones who keep you in business. If you’re a startup, you need to build a solid business reputation. This will establish trust and recognition between the consumer and your company. Whatever queries they have, it’s your duty to help in any way you can. You’re not going to please everyone, so be prepared for criticism from time to time. Also, you must keep your cool. It can be easy to go off on a tangent and go on the defensive, but this may come back to bite you and harm your reputation.
Start a Facebook Group
Another excellent way to boost social media engagement is by starting a Facebook group. The purpose of a group is to be more social with your members. This enables them to post any questions at any time. When you create a group, members can communicate with each other too. As you can imagine, the more members you have, the more interactions there will be. You must moderate posts within the group. Doing so will avoid any bad language or spam.
Host Regular Competitions
If you’re after an easy way to increase social media engagement, you can’t go wrong by hosting a competition. There are certain tactics you can implement, such as asking users to visit a landing page on your website. To get your brand noticed, ask entrants to share the competition on their social media feeds. This will mean their friends and family see it too, which will inevitably gain more traction to the giveaway.
If used rightly, social media can be a great platform to showcase your brand, build an audience, and propel your business to new heights. As long as you’re active across all channels and remain consistent with your content output, you’ll soon be on your way to creating a more engaging brand.
