Anna Maria Richards
In the world of content marketing understanding, your audience is pivotal to success. We live in a world with an ocean of online content, so it’s crucial yours stand out and resonates with your audience. Though it’s impossible to come up with a marketing strategy that appeals to the entirety of a target audience as no two individuals are exactly alike, one can still create content that appeals to the majority.
To create engaging content, brands need to tap into certain trends that are common with a target demographic. The same strategy applies to the student demographic. Often one finds that scholars are always on the hunt for ways to improve their chances of success in their academics, they look out for any free duplicate content checker, grammar and spellings checkers, or any other free online study aid. Though on closer inspection, one finds that student’s life isn’t just restricted to study aids, they extend to include various types of contents. Here is a list of the different kinds of content most students read.
1. Blogs
Blogs are the go-to option for students when dealing with online media pieces. A simple web search on Google or Bing directs you to one. And what’s more, blog posts are easy to write and manage. One can use a post to develop a loyal following. Often a blog focuses on a certain niche and producing several topics on this. Blogs are arguably the most shared and liked content on the internet all down to the ease of accessibility they offer to individuals.
How to manage your blog effectively
Consistency in Postings
Blogs thrive on loyal readers, so it’s crucial you stick to a posting schedule. Random postings can leave readers disinterested, leading to a subsequent decrease in engagement. Conduct research into the time of the day where your contents get the most engagement and apply this information when setting your posting schedule.
Consistency isn’t restricted to just time but extends to include the kind of media pieces you post. Stick to a niche and don’t stray away from it. In the event, you develop a passion or feel the need to expand your niche, create a sister blog providing links to the other in your blogs.
Maintain quality at all times
This is the bane of every form of content marketing. Many brands start with quality in mind then end up falling off the quality wagon with time. Often, this is down to the need to stay relevant and keep up with the set schedule. The solution is to plan your posting schedules carefully. When writing content for your blog, always remember to retain quality over quantity at all times.
Make use of keywords
Keywords are certain words individuals input in search engines when in need of information your blog provides. Use keywords in your content and try to have them appear as natural as possible in your text.
Use CTA and content linking
Add CTA and links to your other content to get the best out of blogging.
2. Videos
Students have a great affinity for video media pieces. A phenomenon we see come to play in the world of social media, as every major platform looks out for new ways to incorporate more video time. A vast majority of the society prefers video content as opposed to contents in text formats. Also, when videos are combined with other content categories effectively, brands are bound to experience significant surges in the level of engagement.
3. Infographics
This form of content marketing looks to inform the audience through the use of statistics and images. Infographics are an amazing avenue to get your content across to not just students but also other members of the society, as it looks to educate. Humans tend to retain the knowledge of images as opposed to the retention of written words. Infographics take advantage of this to deliver information in virtually appealing and easy to understand formats.
To get the best out of your infographic, you should consider the following factors when designing one.
- Have a clear title for your infographic
- Make use of visually appealing imagery such as
- Keep your content simple and concise
- Don’t go all out over saturating your infographic with design samples up to a point it gets confusing, rather keep it simple and clean.
4. Ebooks
Students scour the internet in search of ebooks, which usually range from as little as 5 pages to well over hundreds of pages. To get your content across to your target audience, it’s best to limit your ebook to about thirty pages. The rise in the popularity of smartphones among students greatly contributes to the growing interest in ebooks. Smartphones offer convenience as one can download and read ebooks easily on their devices. The main goal when creating content for your ebook is to get your message across, so there’s a need to keep things as concise and understandable as possible.
5. White Papers
White Papers is a popular content among scholars, especially during periods of tackling a research essay. When students need in-depth details on a certain topic, they turn to White Papers for help. It’s common to find brands that have professional writing services take on the project of creating White Papers. One can categorize this deep pool of information into the following sections.
- An introduction
- Multiple and distinct sections
- A conclusion
Often, when the information is vast, one can provide a table of content to guide readers to specific information.
Final Thoughts
Understanding the behavioral patterns of your audience is the first step to success in content marketing. Students spend time on the internet reading through blog posts, infographics, and more. Or go through audio-visual contents in the form of videos across multiple social media platforms.
