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Unique Marketing Ideas For A Dating App/Website

Starting a dating app or website is no easy task. After you’ve managed to get everything up and running, you’ll need to market it. Here are some unique marketing ideas for your dating app/website.

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#1 Piña Colada

What is Piña Colada?

Piña Colada brings dating back to real life by connecting groups of six like-minded singles over great food in San Francisco’s best restaurants.

How did Piña Colada grow?

As the founder of Piña Colada I signed up for various dating apps and engaged with users to tell them about our service as an alternative to swiping. Many folks have developed a hate-love relationship with dating apps and are willing to give Piña Colada a try as they actually craving real life connections. While they may have initially been intrigued by my profile, they end up going on a group dinner date with five like-minded singles.

Contributors:  Kati Schmidt from Piña Colada 

#2 Influencer Engagement

Reaching out to influencers is a tried and true marketing technique. Reaching out with a dating app allows you to create more of a story around your product. Hollywood have been doing it since the beginning of time, promoting their product through a will they, won't they romance. An influencer using your app as a story, not as a product, shows real life exposure and creates it's own curiosity. Imagine your favorite influencer waiting to hear back from a 'match' or deliberating over profile pictures. It's a mutually exclusive story that pulls your app from marketing to use. Next level of this concept is influencer couples. Two influencers who's love is sparked through your app.

Contributors: Nate Masterson from Maple Holistics

#3 Launch at Fraternities And Sororities

Tell them about your app/site and ask if their group would be interested in trying it out so you can gather feedback on what they like/don't like and you'll waive the fee so they can use it for free. The great thing about this approach is it's free and if they like it they'll most likely help you spread the word about it. 

Contributors: Wyatt Fisher from ChristianCrush

#4 Augmented and Virtual Reality

The dating space can benefit from both Augmented and Virtual Reality. On the lower end, fun filters can be added to the site to have fun with your posts to increase user engagement. Virtual Reality may eventually be used for virtual dating which will be much better than a facetime or Skype call.

Contributors: Reekita Gala, Founder of VRARE

#5 Some crazy ideas

Some crazy ideas for marketing your dating app / website :

  1. Partner up with a medium 
  2. Partner up with a wican 
  3. Partner up with video streaming company

Some ideas that have proven successful for dating apps:

  1. Launch them at University parties 
  2. Get the good looking people to join first 
  3. Make it free 

Contributors: Lauryn Huang from Grouvly

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Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.