Taegan Lion
Social Media has brought us some joys and a lot of ills. Chiefly among those benefits for the business is that now you can reach your audience easily by leveraging it.
Problem is: You have no idea where to start! How do you get followers? Do you have to post all day? A Few times? What did you even post about? As with many things you don’t know, it’s better to get an expert on it.
These days an influencer is nothing more than someone relatively famous with large social media presence with whom you can make a business deal so they give shout outs to your brand on their channels, bringing it to the awareness of potentially millions of buyers. But beware, influencer marketing has a lot of caveats one should mind before singing the checks, here’s a list of books to inform you on the subject.
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#1 Streampunks by Robert Kyncl
This book tells the story of how the next generation of online content creators are changing the digital media landscape.
Want to read more reviews of this book or buy it? Check out the link below:
Contributor: Drew Shannon from Modest Operations
#2 The 2018 Influencer Marketing Handbook by Aron Levin
At 126 pages this book is a quick, no-nonsense playbook that brings you 48 valuable insights from running multiple campaigns reaching 250,000,000 consumers in 30 different countries. This book will show you how to take the insights that are being revealed in this book and implement them to scale your influencer marketing. In this little handbook, you get to see what worked and what didn’t work in the 1,000’s of marketing campaigns they ran. They give you access to data, insights, and findings from over 4,000+ collaborations on youtube and Instagram. They let you in on things like the formulas they use for their clients, how much to pay for influencers, how to get the most out of your influencers, and a lot more. This is a pretty solid read considering there is a lot of misinformation on the topic of influencer marketing.
Want to read more reviews of this book or buy it? Check out the link below:
Contributor: Mark Benjamin from Lasting Trend
#3 Influence Marketing by Danny Brown
This book focuses on showing you how to go about running influencer marketing campaigns the right way and then how to run customer acquisition campaigns with influencers instead of running solely brand awareness campaigns. Danny and Sam show you the correct way to track campaign effectiveness and what to do when things aren’t looking so good. They implement new school techniques and tools to generate quality leads and then convert them at a higher than average rate.
Want to read more reviews of this book or buy it? Check out the link below:
Contributor: Vladamir Sobur from Moshes Law
#4 The Influencer Economy by Ryan Williams
This book is more about becoming a person with influence rather than influencer marketing but the principles in this book can be applied both ways. Ryan Williams has interviewed over 100 influencers who have built ideas and businesses online such as: Seth Godin, Brad Feld, Derek Sivers, and many others. The book explains how influence is a skill that has to be learned, acquired and honed over time. He shares eight key business philosophies that pertain to crafting a big vision to win over your audience, embracing your individual personality, collaborate with other influential people, and multiple other topics.
Want to read more reviews of this book or buy it? Check out the link below:
Contributor: Alex Altuhov from Handy Kith
#5 Digital Influence by Joel Backaler
People want to learn from trusted peers, not faceless corporations. This is why influencer marketing is so important these days and this is what the book compels you to think long and hard about. This book gives you reasons as to why influencer marketing should be a part of your marketing strategy and how to properly utilize it. It covers everything from how to find the right influencers to how to track the ROI and everything else in between.
Want to read more reviews of this book or buy it? Check out the link below:
Contributor: Igor Gramyko from Highwater Standard
#6 A Quick Guide Into Influencer Marketing by Jane Trapman
Interest of businesses and marketers in influencer marketing has been increased greatly since last few years. Yet, most of the business related people do not have any clear idea about influencer marketing and influencers. In this book Jane Trapman has clearly explained everything about influencer marketing you possibly need to know. In addition to that this book helps anyone to learn how to use influencers for the marketing benefit of own business. It is a concise but essential step by step guide to induce influencer marketing for any business.
Want to read more reviews of this book or buy it? Check out the link below:
Contributor: Andrei Vasilescu from DontPayFull
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