Taegan Lion
Lead generation is a very complex subject, which means that there is a huge variety of books on the subject. Great lead generation boils down to a few key elements. We reached out to experts in lead generation to get their suggestions for the best books to read to master lead generation.
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#1 Ultimate Sales Machine by Chet Holmes
This amazing book is filled with extremely valuable sales practices and techniques that can help businesses of all sizes. While I feel that it is more geared towards business to business sales and lead generation, the information is really priceless and very actionable. My favorite strategy for lead generation, the dream 100, want to learn more about what it is? You will have to buy the book the find out!
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Ramon Khan from National Air Warehouse
#2 Predictable Revenue by Aaron Ross
[This is a] phenomenal book about how to grow your list in the modern age and what cold calling has morphed in to. A must read for anyone looking to do lead generation and drive outbound growth.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Casey Hill from Hill Gaming Company
#3 The Fall of Advertisiting & the Rise of PR by Al & Laura Ries
Inbound lead generation provides the higher ROAS. Today's major brands are born with publicity, not advertising. This book covers this fundamental principle
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Michael Kelczewski from Brandywine Fine Properties Sotheby's International Realty
#4 Social Media Millions by Ryan Stewman
In this book Ryan Stewman covers off on organic lead generation strategies through social media. Since implementing these strategies my business has sky-rocketed. In addition to new clients, I am also getting referrals due to the increased exposure of my posts and videos.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Tiffany Toombs from Blue Lotus Mind Coaching & Training
#5 Inbound Marketing, Revised and Updated
If you want to do lead generation well, in a way that attracts, converts, closes, and delights your ideal clients, this classic from the founders of HubSpot is a must-read.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Joshua Feinberg from Data Center Sales & Marketing Institute
#6 The Sales Acceleration Formula by Mark Roberge
No one invests in lead generation just for the sake of generating leads. Companies invest in lead gen to drive future sales. This step-by-step blueprint from HubSpot's former chief revenue officer Mark Roberge is a must-read for any sales pros that want to up their game -- as well as any marketing pros that want to make sure that their lead generation is actually making their sales team shine like rockstars.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Joshua Feinberg from Data Center Sales & Marketing Institute
#7 The New Rules of Marketing and PR by David Meerman Scott
There's been a massive paradigm shift during the past 5 years in the way that people research and make purchase decisions. If you're still generating leads using old-school techniques, your business will suffer. David Meerman Scott's book helps you understand what your company needs to do to remain competitive in the battle to dominate lead generation and sales in your niche.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Joshua Feinberg from Data Center Sales & Marketing Institute
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