Where you post should depend on who your customers are. If you are in a business to business type firm, LinkedIn is going to be your best bet to reach new prospects and generate leads. A general consumer type company, where everyone is a potential customer like a grocery chain, will do well on Facebook, YouTube and Instagram. Companies with limited budgets should seek out a social media channel that works best with their type of customer and maximize the impact on that outlet.
Contributors: Steve Turner from Solomon Turner PR