What Great Salespeople Do by Michael Bosworth (3/32)

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Telling a story is easy. Telling a great story that people emotionally connect with isn’t. This book is a perfect walkthrough of what it takes to craft a story that emotionally resonates with prospects and influences them in positive ways. No salesperson should enter a meeting without the knowledge of how to tell their company’s story in a compelling and emotionally meaningful way.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Matt Chollet from Catapult New Business

Written by Taegan Lion

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