Voice search via Alexa, smartphones, and other devices is a treasure trove of semantic keyword data. Optimizing solely for a rigid keyword list is no longer enough for an SEO campaign; small businesses need to take advantage of how consumers speak when they search, then integrate that natural framework into their content.
This is known as VEO, or voice engine optimization. To do this, it’s helpful to create high-quality answers to the questions customers ask and integrate these answers in highly visible areas of your business website. Remember that voice search only delivers the top result, so you need to strive to provide THE BEST answer.
This strategy improves the likelihood that the business’s web pages will stand out in mobile search for conversational phrases, ‘Near Me’ searches, and other queries where device interaction is starting to change how consumers find goods and services online.
Contributors: Tammy Smith from Page 1 Solutions, LLC