User-generated content is awesome. Especially if you’re selling a visual product, then Instagram is your friend for life, but even a simple review from a client could bring you, new customers. Encourage people to spread the word about your brand with UGC through specific hashtags and tagged pictures/posts. You can design a specific UGC campaign around the core values of your brand which will emotionally touch people and encourage them to take part in it.
Contributors: Anna Bredava from Awario