This is a great book to read to revolutionize the way you view marketing, audience and business growth to supercharge your sales and overall growth. He comes at marketing from a perspective of generosity that many miss today, and can be very impactful when implemented correctly. One other business-changing perspective he offers is how to choose your niche, and how to monetize a very small yet specific niche in a way where you can make more money than focusing on a general audience.
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Contributor: Stacy Caprio from her.ceo