No one invests in lead generation just for the sake of generating leads. Companies invest in lead gen to drive future sales. This step-by-step blueprint from HubSpot’s former chief revenue officer Mark Roberge is a must-read for any sales pros that want to up their game — as well as any marketing pros that want to make sure that their lead generation is actually making their sales team shine like rockstars.
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Contributors: Joshua Feinberg from Data Center Sales & Marketing Institute